Tuesday March 15th, 2016

Growing my book collection is my mid-term purpose. I remember complaining at college when we were asked to buy several career books per subject and our professors’ answers were always the same: it’s a good investment. Ah, little ignorant. Now, on my will to deepen in coaching, communications and fashion (all together, huh!), I find myself doing almost bulk purchases of books.

My favorite spot to find the newest and coolest volumes is Urban Outfitters. There’s where, during my stay in New York, I got the book that started off this search-buy-read hamster wheel that I’m in: ‘How Good You Want to Be’ by Paul Arden. Need to share a bit of what’s going on right now – as I browse UO website to find the links of the career books below, I’m adding to the basket some new titles that I will buy as soon as I finish the ones I’m about to tell you.

So, after this long preface, these are the 6 career books I want to read now and what I expect from them:


6 career books to read now

1 | The 7 habits of Highly Effective People by Stephen R. Covey. As happens when you can’t stop wearing your newest pair of shoes, I’m obsessed with coaching and I want to learn on the topic as much as I can. Lately I’ve been feeling dazed and there haven’t been too many completed tasks on my to-do list, so what I expect from this book is to discover and be able to apply the key to effectiveness. A much valued skill to succeed in whatever your occupation is!

2 | The Decision Book: 50 Models for Strategic Thinking by Mikael Krogerus and Roman Tschäppeler. Out from this list, this is the one that I’m more excited about to read. The decisions you take when you’re a 20-something will determine the rest of your life, then what better to learn how to decide accurately? Will share with you my learning on these 50 strategic thinking models.

3 | You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero. The name says it all, doesn’t it? I got this book as a Christmas present but it is still in my reading queue. I don’t really know if I’ll enjoy the content as much as I’ve done with other coaching and career books, but when someone calls you ‘badass’ in a good way, the reason deserves to be listened.

4 | Urbrands by Risto Mejide. You either love or hate Risto. I was amazed by the tricky communication strategies that he talks about at Annoyomics, an advertising-focused story about how to make profit by making people be mad at you (or your brand), so I’m willing to discover his advice on personal branding at Urbrands.

5 | Fashion: The Whole Story by Marnie Fogg. Coming from an Advertising and PR background, I feel I’m lacking knowledge on art and fashion history. I will start by learning fashion’s history guided by Marnie Fogg and his thick kind of coffee table book.

6 | Comunicación y Gestión de Marcas de Moda by Paloma Díaz Soloaga. Actually I’ve already started to read this one. It provides a wide vision on the topic (fashion brand communications, sorry I couldn’t find the English edition -probably it doesn’t exist) and a handful of good examples to better understand the theory of marketing and PR applied to the fashion industry.

6 career books to read now | Working Girl lifestyle


Quick note: I loooove interacting with paper. Don’t you? I still can’t get used to ebooks.